HUMANS ARE CREATURES OF HABIT; WE TEND TO BUILD AN ATMOSPHERE WITH OUR EMOTIONS. LIGHT TRULY CREATES AND CONVEYS EMOTION, AND WE CAN ADD A PUNCHLINE WITH LIFX.
AN INTEGRATED CAMPAIGN FOR SMARTWOOL THAT HIGHLIGHTS THERMAL FABRICS IS BRINGING MANY BENEFITS TO USERS. IT IS DATA-DRIVEN THROUGH THE DIRECT PRODUCT ATTRIBUTES TO CONNECT WITH THE TARGET AUDIENCE.
WE WERE ASKED TO REPOSITION BUDWEISER AS A BRAND CONNECTED WITH YOUNGER AUDIENCES (AGES 21-34). THIS COLLABORATION WILL ULTIMATELY BRING PEOPLE TOGETHER TO DISCOVER THE BEAT.
TO ENGAGE THE POTENTIAL YOUNGER AUDIENCE WITH THE STORIES AND FUN THINGS HAPPENING IN THE ATLANTA BOTANICAL GARDEN. IT’S A PLACE THAT YOU EMERGE YOURSELF AND FEELS THE POWER OF NATURE.
A DATA-DRIVEN ADS CAMPAIGN FOR IKEA. THE GOAL IS TO LET THE YOUNG BUT MATURING URBANITES WHO ENJOY ACTIVE LIFESTYLES FIND OUT THEIR COLORFUL LIFESTYLE AND SEE IKEA AS PART OF THEIR LIFE.
A COPY-DRIVEN AD CAMPAIGN THAT HIGHLIGHTS THE OCULUS IS BRINGING AN EMOTIONAL BOOST TO USERS. THE PLAYER’S TYPICAL REACTION CAN CONTACT AND RESONATE WITH OUR TARGET CUSTOMERS.
LET’S PAY ATTENTION TO THE BABY BOOMERS. THE ADVERTISING CAMPAIGN STRATEGY CONVINCES THE BABY BOOMERS THAT THE "NINTENDO SWITCH" IS A GREAT GAME CONSOLE TO PLAY WITH FAMILY.
THE PSA PROJECT, "DRIVE SOBER OR GET PULLED OVER" FOR "NHTSA" (NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION), AIMS TO REMIND DRIVERS TO DRIVE SAFELY.
STYLE FRAME OF THE TITLE SEQUENCE FOR CHRISTOPHER NOLAN'S FILM INTERSTELLAR. CONCEPT INSPIRED BY THE UNIVERSE SCIENCE AND OBJECTS THAT APPEAR IN THE MOVIE.
TO CREATE A 2-3 COLOR IDENTITY AND STATIONERY SYSTEM FOR SONG X COMPANY THAT LISTED FOR CROWDFUNDING ON INDIEGOGO. SONG X IS A SET OF WIRELESS EARBUDS THAT EMBODY SELF-EXPRESSION AND INDIVIDUALITY.
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