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Pura Magia

"Disney instantly brings a sense of belonging, a magical escape where my family and I could leave our worries behind and create treasured memories. Because the magic is there: in the simple things"

Pura Magia

This campaign aims to evoke those heartwarming feelings and recreate that special sense of togetherness that every Latino family experiences during their magical moments together.

Commercial

GROUP CREATIVE DIRECTORS: Monse Valera
ASSOCIATE CREATIVE DIRECTORS: Jesús “Chui” Díaz
ASSOCIATE ART DIRECTOR: Anna Heath, Rui Wang
COPYWRITER: Ana C. Echols 
DIRECTOR: Michelle Cassis
PRODUCER: Noel Miranda

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