DESCRIPTION

This academic project is ideated and developed by Rui Wang, Zelia Zhou under the guidance of Prof. Gauri Misra-Deshpande in her Creative Copywriting class.

The Atlanta Botanical Garden should be every plant lover’s first stop in the city. We want to spread the words of this experiential environment of nature to millennials. The Atlanta Botanical Garden is well-known to families and tourists but is not known to the younger generations who live in the city due to the lack of appealing social media presence. They mainly use their social media to announce important dates, but missing the fun stories that are happening in the garden. Since social media and interaction are the key components in Millennial's and Gen Z’s daily life, we are looking into a social media revamp to talk to our target audience.