Just Brilliant,

ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ

MULTIPLE OWNERS

RUI WANG; HUAHUA LIU; & ZELIA ZHOU 2021

OVERVIEW

DESCRIPTION

This academic project is ideated and developed by Rui Wang, Huahua Liu, & Zelia Zhou under the guidance of Prof. Mark Bazil in his Art Direction class.

Humans are creatures of habit; we tend to build an atmosphere with our emotions. Light truly creates and conveys emotion, we can add a punchline with Lifx.  Let Lifx talk to your mood.

TARGET AUDIENCE

Millennials and Generation Z.
According to Mosaic USA Handbook, our target audience is the group of Singles and Starters(O), younger people who are starting out, and some starter families in diverse urban communities.
Their age ranges from 19-30; they live in rental housing, with a household income of $1500-$40000.
They are aspirational consumers, motived to an uplifting lifestyle, socially active, and digitally savvy.

MEDIA CHOICE

Print Ads, OOH Ads, OOH Ads(Lenticular screen printing), Web Design, Email Marketing

MULTIPLE OWNERS

Rui Wang, M.F.A., Advertising, Savannah College of Art and Design
Visit the Website: https://www.monocruiwang.com/
Huahua Liu, M.F.A., Advertising, Savannah College of Art and Design
Visit the Website: https://www.huahualiu.com/
Zelia Zhou, M.A., Advertising, Savannah College of Art and Design
Visit the LinkedIn: Zelia Zhou | LinkedIn

OUTCOMES

Print Ads

ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ
ATL_202130_ADVE_HuahuaLiu_RuiWang_ZeliaZ

OOH Ads

OOH Ads (Lenticular screen printing)

What is the "Lenticular screen printing" ?

Lenticular printing is a technology in which lenticular lenses (a technology that is also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as the image is viewed from different angles.

Examples of lenticular printing include flip and animation effects such as winking eyes, and modern advertising graphics that change their message depending on the viewing angle.

View More Info: https://en.wikipedia.org/wiki/Lenticular_printing

Web Design

Email Blasts