DESIGN IS SO SIMPLE.

THAT'S WHY IT'S SO

COMPLICATED.

ADVERTISING CAMPAIGN

Spring 2021

01

ATL_202130_ADVE_RuiWang_PeiwenLi_Zhongyu

DETAILS

A PROJECT FOR THE 2021 SHARK TANK OF WELLNESS STUDENT GLOBAL COMPETITION.

WE DESIGN AN INDOOR SLEEP SKYLIGHT THAT HELPS CREATE THE OPTIMAL SLEEP ENVIRONMENT IN YOUR HOME.

ADVERTISING CAMPAIGN

Spring 2021

02

image.jpg

DETAILS

TAKE YOUR “NETFLIX AND CHILL” ROUTINE TO A NEW LEVEL. LET US HELP YOU FIND YOUR NEXT FAVORITE STORY!

SEE WHAT’S NEXT, PLAY SOMETHING.

Comfort the mood Mock up.jpg

ADVERTISING CAMPAIGN

Spring 2021

03

for web-12.jpg

DETAILS

HUMANS ARE CREATURES OF HABIT; WE TEND TO BUILD AN ATMOSPHERE WITH OUR EMOTIONS. LIGHT TRULY CREATES AND CONVEYS EMOTION, AND WE CAN ADD A PUNCHLINE WITH LIFX.

ATL_202120_ADVE_RuiWang_Smartwool_OOH 3.

ADVERTISING CAMPAIGN

Spring 2021

04

ATL_202120_ADVE_RuiWang_Smartwool_postca

DETAILS

AN INTEGRATED CAMPAIGN FOR SMARTWOOL THAT HIGHLIGHTS THERMAL FABRICS IS BRINGING MANY BENEFITS TO USERS. IT IS DATA-DRIVEN THROUGH THE DIRECT PRODUCT ATTRIBUTES TO CONNECT WITH THE TARGET AUDIENCE.

ADVERTISING CAMPAIGN

Winter 2021

05

THUMBNAIL.jpg

DETAILS

WE WERE ASKED TO REPOSITION BUDWEISER AS A BRAND CONNECTED WITH YOUNGER AUDIENCES (AGES 21-34). THIS COLLABORATION WILL ULTIMATELY BRING PEOPLE TOGETHER TO DISCOVER THE BEAT.

ADVERTISING CAMPAIGN

Winter 2021

06

ATL_202120_ADVE_RuiWang_CommercialAds_Fr

DETAILS

OUR GOAL IS FOR EVERYONE, REGARDLESS OF BODY TYPE, RACE, OR GENDER, TO SEE WHAT THEY ARE CAPABLE OF WITH THE POWER OF THE PELOTON.

ATL_202120_ADVE731_RuiWang_ZeliaZhou_Atl

ADVERTISING CAMPAIGN

Winter 2021

07

ABG-30.jpg

DETAILS

TO ENGAGE THE POTENTIAL YOUNGER AUDIENCE WITH THE STORIES AND FUN THINGS HAPPENING IN THE ATLANTA BOTANICAL GARDEN. IT’S A PLACE THAT YOU EMERGE YOURSELF AND FEELS THE POWER OF NATURE.

09

ATL_202120_ADVE731_HuahuaLiu_RuiWang_Ocu

ADVERTISING CAMPAIGN

Winter 2021

ATL_202120_ADVE_RuiWang_Oculus_Transit_1

DETAILS

A COPY-DRIVEN AD CAMPAIGN THAT HIGHLIGHTS THE OCULUS IS BRINGING AN EMOTIONAL BOOST TO USERS. THE PLAYER’S TYPICAL REACTION CAN CONTACT AND RESONATE WITH OUR TARGET CUSTOMERS.

ATL_202120_ADVE_RuiWang_Ikea_BOOH_(4).jp

ADVERTISING CAMPAIGN

Winter 2021

08

ATL_202120_ADVE_RuiWang_Ikea_Billboard_1

DETAILS

A DATA-DRIVEN ADS CAMPAIGN FOR IKEA. THE GOAL IS TO LET THE YOUNG BUT MATURING URBANITES WHO ENJOY ACTIVE LIFESTYLES FIND OUT THEIR COLORFUL LIFESTYLE AND SEE IKEA AS PART OF THEIR LIFE.

ADVERTISING CAMPAIGN

Fall 2020

10

POSTER bus stop-01.jpg

DETAILS

THE WORK EXTENDS THE NIKE EXISTING ADVERTISING CAMPAIGN, "TIME IS PRECIOUS, ARE WE RUNNING TODAY?"

Rui_Modify_Ads-06.jpg

ADVERTISING CAMPAIGN

Fall 2020

11

ATL_202010_ADVE_RuiWang_MaddyPayne_Ninte

DETAILS

LET’S PAY ATTENTION TO THE BABY BOOMERS. THE ADVERTISING CAMPAIGN STRATEGY CONVINCES THE BABY BOOMERS THAT THE "NINTENDO SWITCH" IS A GREAT GAME CONSOLE TO PLAY WITH FAMILY.

1920x1080-02.jpg

PSA DESIGN

Fall 2020

12

PSA-01.jpg

DETAILS

THE PSA PROJECT, "DRIVE SOBER OR GET PULLED OVER" FOR "NHTSA" (NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION), AIMS TO REMIND DRIVERS TO DRIVE SAFELY.

FILM TITLE SEQUENCE

Fall 2020

13

FILEM TITLE-01.jpg

DETAILS

STYLE FRAME OF THE TITLE SEQUENCE FOR CHRISTOPHER NOLAN'S FILM INTERSTELLAR. CONCEPT INSPIRED BY THE UNIVERSE SCIENCE AND OBJECTS THAT APPEAR IN THE MOVIE.

ADVE705_A01_Salzinger_202030_Beer&tattoo

BEER BRAND

Spring 2020

14

ADVE705_A01_Salzinger_202030_Beer&tattoo
ADVE705_A01_Salzinger_202030_Beer&tattoo
ADVE705_A01_Salzinger_202030_Beer&tattoo

DETAILS

“DEMOGORGON” IS A BEER BRAND THAT IS BASED ON THE TV SERIES,“STRANGE THINGS”.

18.jpg

TYPE SPECIMEN CARD DECK

Spring 2020

15

DETAILS

DETAILS

“ZOO LOVERS” USE THE ZOO ANIMALS AS A VEHICLE AND FOR CONTENT TO CREATE A TYPE SPECIMEN PROMOTION FOR A TYPEFACE.

002346506_identity-02.png

LOGO&IDENTITY DESIGN

Winter 2020

16

002346506_Identity_PROCESS BOOK_Page_11.

DETAILS

TO CREATE A 2-3 COLOR IDENTITY AND STATIONERY SYSTEM FOR SONG X COMPANY THAT LISTED FOR CROWDFUNDING ON INDIEGOGO. SONG X IS A SET OF WIRELESS EARBUDS THAT EMBODY SELF-EXPRESSION AND INDIVIDUALITY.

f186d1_8a28db63b7574babb9854cfd0805842e_

UNKNOW WORKS

Spring 2022