DESIGN IS SO SIMPLE.

THAT'S WHY IT'S SO

COMPLICATED.

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ADVERTISING CAMPAIGN

Fall 2020

ADVERTISING CAMPAIGN

Fall 2020

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PSA DESIGN

Fall 2020

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FILM TITLE SEQUENCE

Fall 2020

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BEER BRAND

Spring 2020

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TYPE SPECIMEN CARD DECK

Spring 2020

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DETAILS

THE WORK EXTENDS THE NIKE EXISTING ADVERTISING CAMPAIGN, "TIME IS PRECIOUS, ARE WE RUNNING TODAY?"

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DETAILS

LET’S PAY ATTENTION TO THE BABY BOOMERS. THE ADVERTISING CAMPAIGN STRATEGY CONVINCES THE BABY BOOMERS THAT THE "NINTENDO SWITCH" IS A GREAT GAME CONSOLE TO PLAY WITH FAMILY.

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DETAILS

THE PSA PROJECT, "DRIVE SOBER OR GET PULLED OVER" FOR "NHTSA" (NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION), AIMS TO REMIND DRIVERS TO DRIVE SAFELY.

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DETAILS

STYLE FRAME OF THE TITLE SEQUENCE FOR CHRISTOPHER NOLAN'S FILM INTERSTELLAR. CONCEPT INSPIRED BY THE UNIVERSE SCIENCE AND OBJECTS THAT APPEAR IN THE MOVIE.

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DETAILS

“DEMOGORGON” IS A BEER BRAND THAT IS BASED ON THE TV SERIES,“STRANGE THINGS”.

DETAILS

DETAILS

“ZOO LOVERS” USE THE ZOO ANIMALS AS A VEHICLE AND FOR CONTENT TO CREATE A TYPE SPECIMEN PROMOTION FOR A TYPEFACE.

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UNKNOW WORKS

Winter 2021

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01

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LOGO&IDENTITY DESIGN

Winter 2020

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DETAILS

TO CREATE A 2-3 COLOR IDENTITY AND STATIONERY SYSTEM FOR SONG X COMPANY THAT LISTED FOR CROWDFUNDING ON INDIEGOGO. SONG X IS A SET OF WIRELESS EARBUDS THAT EMBODY SELF-EXPRESSION AND INDIVIDUALITY.

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