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THE WORK EXTENDS THE NIKE EXISTING ADVERTISING CAMPAIGN, "TIME IS PRECIOUS, ARE WE RUNNING TODAY?"

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LET’S PAY ATTENTION TO THE BABY BOOMERS. THE ADVERTISING CAMPAIGN STRATEGY CONVINCES THE BABY BOOMERS THAT THE "NINTENDO SWITCH" IS A GREAT GAME CONSOLE TO PLAY WITH FAMILY.

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THE PSA PROJECT, "DRIVE SOBER OR GET PULLED OVER" FOR "NHTSA" (NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION), AIMS TO REMIND DRIVERS TO DRIVE SAFELY.

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STYLE FRAME OF THE TITLE SEQUENCE FOR CHRISTOPHER NOLAN'S FILM INTERSTELLAR. CONCEPT INSPIRED BY THE UNIVERSE SCIENCE AND OBJECTS THAT APPEAR IN THE MOVIE.

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“DEMOGORGON” IS A BEER BRAND THAT IS BASED ON THE TV SERIES,“STRANGE THINGS”.

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“ZOO LOVERS” USE THE ZOO ANIMALS AS A VEHICLE AND FOR CONTENT TO CREATE A TYPE SPECIMEN PROMOTION FOR A TYPEFACE.

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TO CREATE A 2-3 COLOR IDENTITY AND STATIONERY SYSTEM FOR SONG X COMPANY THAT LISTED FOR CROWDFUNDING ON INDIEGOGO. SONG X IS A SET OF WIRELESS EARBUDS THAT EMBODY SELF-EXPRESSION AND INDIVIDUALITY.