DESIGN IS SO SIMPLE.

THAT'S WHY IT'S SO

COMPLICATED.

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ADVERTISING CAMPAIGN

Winter 2021

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DETAILS

TO ENGAGE THE POTENTIAL YOUNGER AUDIENCE WITH THE STORIES AND FUN THINGS HAPPENING IN THE ATLANTA BOTANICAL GARDEN. IT’S A PLACE THAT YOU EMERGE YOURSELF AND FEELS THE POWER OF NATURE.

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ADVERTISING CAMPAIGN

Winter 2021

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DETAILS

A COPY-DRIVEN AD CAMPAIGN THAT HIGHLIGHTS THE OCULUS IS BRINGING AN EMOTIONAL BOOST TO USERS. THE PLAYER’S TYPICAL REACTION CAN CONTACT AND RESONATE WITH OUR TARGET CUSTOMERS.

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ADVERTISING CAMPAIGN

Spring 2021

03

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DETAILS

HUMANS ARE CREATURES OF HABIT; WE TEND TO BUILD AN ATMOSPHERE WITH OUR EMOTIONS. LIGHT TRULY CREATES AND CONVEYS EMOTION, AND WE CAN ADD A PUNCHLINE WITH LIFX.

ADVERTISING CAMPAIGN

Spring 2021

01

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DETAILS

A PROJECT FOR THE 2021 SHARK TANK OF WELLNESS STUDENT GLOBAL COMPETITION.

WE DESIGN AN INDOOR SLEEP SKYLIGHT THAT HELPS CREATE THE OPTIMAL SLEEP ENVIRONMENT IN YOUR HOME.

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ADVERTISING CAMPAIGN

Winter 2021

08

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DETAILS

A DATA-DRIVEN ADS CAMPAIGN FOR IKEA. THE GOAL IS TO LET THE YOUNG BUT MATURING URBANITES WHO ENJOY ACTIVE LIFESTYLES FIND OUT THEIR COLORFUL LIFESTYLE AND SEE IKEA AS PART OF THEIR LIFE.

ADVERTISING CAMPAIGN

Spring 2021

02

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DETAILS

TAKE YOUR “NETFLIX AND CHILL” ROUTINE TO A NEW LEVEL. LET US HELP YOU FIND YOUR NEXT FAVORITE STORY! SEE WHAT’S NEXT, PLAY SOMETHING.

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ADVERTISING CAMPAIGN

Spring 2021

04

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DETAILS

AN INTEGRATED CAMPAIGN FOR SMARTWOOL THAT HIGHLIGHTS THERMAL FABRICS IS BRINGING MANY BENEFITS TO USERS. IT IS DATA-DRIVEN THROUGH THE DIRECT PRODUCT ATTRIBUTES TO CONNECT WITH THE TARGET AUDIENCE.

ADVERTISING CAMPAIGN

Winter 2021

05

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DETAILS

WE WERE ASKED TO REPOSITION BUDWEISER AS A BRAND CONNECTED WITH YOUNGER AUDIENCES (AGES 21-34). THIS COLLABORATION WILL ULTIMATELY BRING PEOPLE TOGETHER TO DISCOVER THE BEAT.

ADVERTISING CAMPAIGN

Winter 2021

06

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DETAILS

OUR GOAL IS FOR EVERYONE, REGARDLESS OF BODY TYPE, RACE, OR GENDER, TO SEE WHAT THEY ARE CAPABLE OF WITH THE POWER OF THE PELOTON.