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SLEEP
NATURALLY,
WITH SORA.



MULTIPLE OWNERS
RUI WANG; PEIWEN LI; ZHONGYUE MA; YIHAO YIN 2021
RENDER BY RUI WANG 2021
OVERVIEW
DESCRIPTION
This academic project is ideated and developed by Rui Wang, Peiwen Li, Yihao Yin & Zhongyue Ma under the guidance of Prof. Gauri Misra-Deshpande in her Digital Medial for Advertising class. (THIS PROJECT FOR THE 2021 SHARK TANK OF WELLNESS STUDENT GLOBAL COMPETITION )
We are a team of advertising graduate students from SCAD. Our project is related to people’s sleep quality. We are focused on community sleep health. We believed that improving the sleep environment can help more people with sleep quality. Our goal is to find a new way that can replace medical treatment to enhance sleep quality.
Sora, An indoor sleep skylight that helps create the optimum sleep environment in your home. The app allows you to simulate environments from the geography of your choice to wake up to or fall asleep in.
TARGET AUDIENCE
18-45, People with sleep disorders, People who are looking for a way to improve sleep quality without taking drugs.
MEDIA CHOICE
Case Study Video, APP, OOH Ads, Social Media Ads.
MULTIPLE OWNERS
Rui Wang, M.F.A., Advertising, Savannah College of Art and Design
Visit the Website: https://www.monocruiwang.com/
Peiwen Li, M.A., Advertising, Savannah College of Art and Design
Zhongyue Ma, M.F.A., Advertising, Savannah College of Art and Design
Yihao Yin, M.A., Advertising, Savannah College of Art and Design
OUTCOMES
SORA - CASE STUDY VIDEO
DURATION: 01:41
SCRIPT
We spend one-third of our life either sleeping or attempting to do so. Sounds easy, But having good sleep quality has become a vision for most people.
About 70 million Americans suffer from chronic sleep problems. Globally, 77% of surveyed adults recognize that sleep impacts health, 62% admitted they sleep only somewhat well, and 44% stated that their sleep has worsened in the past five years.
Sleep is a sensory experience. To change how people sleep, our team has created SORA — an innovatively designed skylight that can replace or complement the light source in your bedroom to enhance the environment and improve sleep quality.
SORA can simulate natural light by an AMOLED screen and adjustable light to help your body produce melatonin suitably to help your sleep and wake up. SORA wakes you up with natural sunlight instead of blasting alarms to wake you up.
When SORA’s external sensor receives noise that may affect your sleep, the built-in speaker with artificial intelligence plays white noise using its noise-masking technology.
User’s who have poor sleep quality working remotely can customize their SORA to their target time zone and weather. Using the fully personalized app, the users can select whatever sleep atmosphere they want, from the sky to the deep sea or even the universe.
Also, the research shows that an improved sleep environment is 38% more efficient than taking drugs to help sleep issues. We believe sleep should always be an effortless activity.
Sleep Naturally, With SORA.

APP FRAMES
SORA APP DEMO
DURATION: 00:30
PRODUCT

















PROTOTYPE TEST & FEEDBACK
“Have you considered adding some interactive features to the product, such as adding a camera or infrared detector, which can track your eyes or sleeping posture to automatically recognize whether the user is asleep or not, to adjust the light automatically? And the content played on the screen?”
“I love your design, and I see that you have provided a solution that uses an adapter to connect to the power supply for the user's convenient install. That's also my concern before I saw the back of the product. I want to ask if you will provide an adapter or users need to buy it separately?”
“I’m curious if your product includes an alarm clock function? For example, when the set time is reached, the screen and lights will change their brightness to wake up people naturally.”
“Although the wood materials look beautiful and they have the emotion of embracing nature, I prefer modern products. If you have different materials, you may have more choices.”
“My opinion is : It seems a bit complicated through APP to control the weather, scenes, etc., because I enjoy smart furniture very much, and many products in my house are supported by Google Alex. I can easily control them by voice. If possible, you can consider adding voice control that can control your products. But, Honestly, I think you guys get a really great idea. Just imagine how pleasant it would be to lie on a bed and look at the sky.”
“This idea is really cool. I love it; you can get a skylight in your bedroom while it can help sleep.
It's so cool. I was wondering if the screen can play Netflix, HBO, or YouTube.”
After the Review from the reviewer, some of them are really interested in SORA and wondering if they can choose the material for the side speaker panel; except Metal and Leather, they are wondering if we can add material like carbon fiber or forge carbon to make some special edition. One of the reviewers asked if he can adjust the sound volume of our environmental sound, and we didn’t consider that before.
“I think your product is really interesting. I like it! I don't know what can be changed or improved. I think it is perfect. The only thing is I want to know where I can buy it. They look so beautiful. Thank you.”
“It's so fresh to me; I love the sky; I really like to watch the sky in a daze; the sky seems to calm me down. I like your design, Minimalism, with the wood material. It seems to give people a healthy feeling. I would like to know if you have other materials that can be replaced or customized. Because if I buy this, I really want to get more material or colorways.”
“You might consider providing fixtures where the slide rails. I think it's unstable now.”
PACKAGING DESIGN


MULTI-MEDIA ADVERTISING
