THE TYPICAL REACTION
​ON 

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MULTIPLE OWNERS

RUI WANG; HUAHUA LIU 2021

OVERVIEW

DESCRIPTION

This academic project is ideated and developed by Rui Wang, Huahua Liu under the guidance of Prof. Gauri Misra-Deshpande in her Creative Copywriting class. The project was a Copy-Driven ad campaign.

STRATEGY

To convince the young generation (19-35), enjoy trying new things. (play the game at home.) that Oculus VR brings a new way to play video games. (Real immersive and exciting) We create a campaign that highlights the Oculus is bringing an emotional boost to users. The player’s typical reaction can contact and resonate with our target customers. because we think the younger generation is always curious about new things. Stimulate the explore desire.

TARGET AUDIENCE

Digital Dependents (O51): Generation Y and X singles who live digital-driven, urban lifestyles.
25-30 years with one-person household
Estimated household income between $35,000 and $49,999
Key features: Ambitious, Appearances are important, Single adults, Eager to spend, Music lovers, Digitally savvy
Urban Ambition (O52): Generation Y singles and single families established in mid-market cities.
31-35 years with one-person household
Estimated household income less than $15,000
Key features: Racially diverse, Singles and single parents, City apartment renters, Music hip, Technology adapting, Video game entertainment
Colleges and Cafes (O53): Young singles and recent college graduates living in college communities.
19-24 years with one-person household
Estimated household income less than $15,000
Key features: University towns, Singles adults, Risk-takers, Active lifestyles, Well-educated.

MEDIA CHOICE

OOH Ads, Print Ads, Transit Ads

MULTIPLE OWNERS

Rui Wang, M.F.A., Advertising, Savannah College of Art and Design
Visit the Website: https://www.monocruiwang.com/
Huahua Liu, M.F.A., Advertising, Savannah College of Art and Design
Visit the Website: https://www.huahualiu.com/

OUTCOMES

Copy (Tagline & Headline)

Tagline: The typical reaction to _________ game on Oculus.

  • “Whoa, yes I did it, just barely!” The typical reaction to the SuperHot game on Oculus.

  • “Whooow, is coming, dodged!” The typical reaction to the SuperHot game on Oculus. 

  • “Yikes, get off me, don’t touch me!” The typical reaction to the Walking Dead game on Oculus.

  • “Oooohh, please save me!” The typical reaction to the Walking Dead game on Oculus.

  • “Ooooh, I can do this! One more time!” The typical reaction to the Beat Saber game on Oculus.

  • “Whoaoawuha, up, up, down, down, left, right, right, yeah!” The typical reaction to the Beat Saber game on Oculus.

OOH Ads